Most often than not, when beginners start writing articles, they usually fail to craft their writing in such a way that can sustain the interest of their readers.
Given that visual presentation and choice of words plays a very important role in visitor engagement, it only makes sense to organize your writing to be really appealing to human senses. Below are some tips to help you write better for your visitors.
1. Make sure that you use enough white space in all your articles. This helps to avoid boredom or the feeling of being overwhelmed.
2. Avoid the use of jargon when ever necessary. Instead, make sure that you communicate in a very simple and clear manner as though you where explaining something to a friend or family member.
3. Make sure that you go over your written text before hitting publish to make sure you have made all necessary corrections.